COST — per video
Typical rate for one short-form video: ¥50,000–100,000
↓
A few thousand yen
On a production line built around AI, cost per video drops by an order of magnitude.
ABOUT FORCREATORS
Engineering the creative
partnership for the AI era.
Production is being democratized. With AI, anyone can make something. Which is exactly why what makes a partner worth trusting is starting to change. We test that question in our own production line, every day — and build the next standard from it.
COMPANY REELforCreators in under a minute
THE SHIFT — what's happening now
The economics of "making it"
just changed by an order of magnitude.
The numbers around short-form production have been rewritten in the last two years.
LEAD TIME — delivery
Order to delivery: 7–14 days
↓
24–48 hours
What used to be measured in days is now measured in hours, start to finish.
LIFESPAN — creative shelf life
A winning video held up for 2–3 weeks
↓
Dozens of swaps a month
Because it dies fast, testing and replacing creative continuously has become standard practice.
This isn't a forecast. It's already happening inside teams that rebuilt production around AI. "Making good videos" isn't enough to keep up at this speed anymore — production itself is being rebuilt from the ground up.
OUR STORY
Talent, advertising, production —
we've walked every part of this floor.
Across businesses centered on North America and Southeast Asia, we've worked talent management, advertising, and creative production. Along the way, we watched AI fundamentally rewrite how creative gets made. That's the conviction that drove us to where we are now.
TALENT AGENCY
Talent agency
Ran "NEXAS", a North American VTuber agency — 80+ talents and English-market influencer marketing.
CREATOR MARKETING
Advertising & creator marketing
English-market expansion for YouTubers, EC growth support, and ad operations — driven mainly across Japan and North America.
CREATIVE PRODUCTION
Creative production
Centered on TikTok Shop, we've delivered 1,000+ videos — short-form, ads, and EC assets alike.
Talent agency, ad agency, creative production — having walked all three, we see things others can't. At this turning point, we chose neither commentary nor waiting on the sidelines. We chose to become the ones actually doing it.
REBUILD — and now
We rebuilt our own production company
entirely around AI.
It's not just scripting. From asset production to editing to project management, we built an operation that runs end-to-end on AI — freeing our people to focus only on quality control and the editing judgment AI can't make. We've turned our own company into the test bed.
BEFORE / AFTER — how the production flow changed
BEFORE — production by people alone7–14days
Plan
Script
Shoot & source
Edit
Revisions
Deliver
Plan ▸ Script ▸ Shoot & source ▸ Edit ▸ Revisions ▸ Deliver
AFTER — production rebuilt around AI24–48hours
Plan
Script
Material
Edit
Human review
Deliver
Time saved — reinvested in testing and swaps
Plan ▸ Script ▸ Material ▸ Edit ▸ Human review ▸ Deliver ▸ Time saved — reinvested in testing and swaps
We don't cut steps — we compress every one of them with AI. Lead time drops by an order of magnitude, and human review keeps pushing quality up. That combination is what we mean by "using AI."
DIVISION — how AI and people split the work
IN
Materials
Client assets, footage on hand, product photos
▸
AI
Sort & select
Triage large batches, pull the usable frames
▸
AI
Generate & edit
Fill gaps with generated shots, re-cut
▸
HUMAN
Human review
Quality check, editing taste, Japanese copy, ad-law compliance
▸
AI
Scale & track
Delivery, plus project tracking
What AI can do, AI does.
What it can't, people do.
There's no finished answer for where that line sits. So we keep testing it, every day, on our own production floor. That's the hardest, most load-bearing part of this story.
WHY WE'RE DIFFERENT — because we're the ones doing it
That's why we're fast, cheap,
and good.
AI changes speed and volume by an order of magnitude. People hold the line on finished quality. We run that division of labor on our own production floor every day, which is how "fast and cheap" and "good" stop being a trade-off. It's not theory — it's a system built from doing the work.
100+
Brands and companies produced for — well beyond EC alone
1,000+
Videos delivered — short-form, ads, and EC assets
100+/mo
Ongoing monthly volume, running across multiple clients
Multiple publicly listed companies order from us on an ongoing basis.
The numbers are a result, not the point. The real story is how it's made.
VISION
Engineering the conditions
for "I want to trust them with this."
The democratization of production isn't a threat to us — it's the premise. With AI, anyone can make something. What comes after that is what actually changes: the conditions for "I'd still rather hand this to them."
What are those conditions — speed, price, taste, judgment? We're not answering that as a philosophy. We're testing it, in practice, on our own production floor. That's why we chose the word "engineering."
And whatever we confirm through that testing, we carry forward as the default for the AI era — the next standard. That's the world forCreators is building toward.
Engineering the creative
partnership for the AI era.
FORCREATORS — THE SCIENCE OF CREATIVE PARTNERSHIP IN THE AI ERA
FOUNDER & BACKERS
The people carrying
this story forward.
Founder
Harry So
Founder & CEO ／ forCreators Pte. Ltd.
BA, Faculty of Economics, the University of Tokyo.
Launched new ventures as head of the CEO office at an operating company, then founded forCreators in 2023.
- Founded
- October 2023
- HQ
- Singapore
- Web
- for-creators.io
Backers
(in no particular order)
Takahiro Hayashi
Representative Director & CEO, HEROZ, Inc.
Yuzuru Honda
Global CEO, FreakOut Holdings
Angel Round Inc.
and others
JOIN — be part of this story
Let's keep writing
this story together.
There's more than one way in. Start from whichever is closest to you.
PATH 01 — MAKE
I want you to
make videos for us
We plug you into the AI production line we run every day ourselves, from production through delivery.
/creative →PATH 02 — ENABLE
I want to bring AI
into our own production
We implement the production flow we run in-house, adapted to your projects and team.
/ai →PATH 03 — PARTNER
I run an agency or studio
and want to team up
We back you as production capacity, working behind the scenes under your brand.
/partners →ACCEPTING — open to conversations
Free to talkJust pick a time — no prep neededWe reply within 1 business day